Digital signage hangs in nearly every hotel, but is it earning? A GM, a procurement leader, and Xpodigital's president unpack the 2026 Event Advertising Pulse Survey: a 73% lift in brand-related sales revenue, the 78% monetization gap, and the revenue-share model half of hoteliers have never heard of.

The Los Angeles Convention Center just won a Gold AVA Digital Award for its digital signage portfolio. The secret? A partnership and strategy that guides guests seamlessly to their conference destinations while generating sponsorship revenue for events. Discover how the L.A. Convention Center and Xpodigital made it happen.

Hosting a successful conference depends on incorporating memorable experiences for attendees and guests. Use these 5 digital advertising strategies to impress attendees and guests and elevate your hotel conference experience.